BCTV Opportunity
BRAND PARTNERSHIP APPROACH​
We take a genuine consultative approach when working with our brand partners. This means full engagement for strategy planning and execution to ensure your growth and continued success.
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BCTV isn't just another ad "buy". We like to think of it as a strategic media buy that offers your brand direct business-building extensions that go well beyond on-screen advertising.
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We designed the BCTV platform to give you the opportunity to “own” vs. “rent” the BCTV audience for lasting impressions and recall that other OOH platforms aren't logistically equipped to offer.
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To eliminate second-guessing related to performance, BCTV is partnering with a range of best-in-class audience measurement technologies to give you extensive campaign reporting that exceeds OOH and DOOH industry standards.
BCTV REAL ESTATE
The BCTV screen has 3 distinct subdivisions for promoting and integrating brands: 1) the Vertical L-Bar, 2) the Horizontal L-Bar, and 3) the Embedded Video Window.
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CURATED CONTENT
Featured content within the Embedded Video Window includes long and short-form programming that spans sports, entertainment and news, as well as customer-focused gamification elements.
AD/SPONSORHIP OPTIONS
Screen subdivisions can be sponsored individually, or, integrated for continuity and enhanced audience engagement.
OPTION 1: VIDEO ONLY
OPTION 2: ENHANCED VIDEO WITH L-BAR
OPTION 3: PLATFORM SPONSORSHIP
OPTION 4: ON-PREMISE EXTENSION
DAYPARTING AND DEMOGRAPHICS
Much like national television, BCTV offers precise targeting by daypart and demographic, giving advertisers and sponsors a more predictable audience and the likelihood of better engagement and conversion metrics.
