BRAND PARTNERSHIP APPROACH
We take a genuine consultative approach when working with our brand partners. This means full engagement for strategy planning and execution to ensure your growth and continued success.
BCTV isn't just another ad "buy". We like to think of it as a strategic media buy that offers your brand direct business-building extensions that go well beyond on-screen advertising.
We designed the BCTV platform to give you the opportunity to “own” vs. “rent” the BCTV audience for lasting impressions and recall that other OOH platforms aren't logistically equipped to offer.
To eliminate second-guessing related to performance, BCTV is partnering with a range of best-in-class audience measurement technologies to give you extensive campaign reporting that exceeds OOH and DOOH industry standards.
BCTV REAL ESTATE
The BCTV screen has 3 distinct subdivisions for promoting and integrating brands: 1) the Vertical L-Bar, 2) the Horizontal L-Bar, and 3) the Embedded Video Window.
Featured content within the Embedded Video Window includes long and short-form programming that spans sports, entertainment and news, as well as customer-focused gamification elements.
Screen subdivisions can be sponsored individually, or, integrated for continuity and enhanced audience engagement.
OPTION 1: VIDEO ONLY
OPTION 2: ENHANCED VIDEO WITH L-BAR
OPTION 3: PLATFORM SPONSORSHIP
OPTION 4: ON-PREMISE EXTENSION
DAYPARTING AND DEMOGRAPHICS
Much like national television, BCTV offers precise targeting by daypart and demographic, giving advertisers and sponsors a more predictable audience and the likelihood of better engagement and conversion metrics.