The bowling center environment has unique dynamics that create an enormous competitive edge for BCTV, including these key benefits:
Growing attendance and post-COVID rebound
Customer engagement of nearly 2 hours per visit
Extremely positive consumer sentiment
Ability to target demographic audiences by daypart
Promotional product distribution extensions
Integrated analytics and profiling for message tuning
As a general gauge of where people are seeking entertainment outside the home, it's worth noting that Bowling Center attendance is up more than 60% (vs. pre-COVID 2019 levels). Compare this to Movie Theatre attendance, which is down more than 50% during the exact same time period.
Bowling Centers are a place where people have time to spare.
BCTV CHECKS ALL THE RIGHT BOXES
There are many tangible and intangible benefits to consider when making DOOH platform investments. Here are some for your consideration:
AN EMPHASIS ON TIME
Unlike any other DOOH audience, Bowling Center patrons are far more engaged. That's because the average visit to a bowling center is 1 hour and 45 minutes, of which only 15 minutes is spent bowling. That leaves an astounding 90 minutes of downtime for impressions and retention — a statistic that's hard to come by.
AN ENGAGED JOURNEY
When you begin to understand the Bowling Center journey, you'll begin to understand why we are able to command such lengthy screen engagement for our advertisers and sponsor partners. What's more, impressions can be served from the very beginning (the planning phase), and continue throughout the rest of the bowling excursion, including social media sharing.